Whisky-to-Go-Go

Jan 27, 2011 by     1 Comment     Posted under: Pop

Dram in a Can

Leave it to Paste and Gawker to bring me the news I need, such as announcing new products like Whisky in a Can. OK, that may not be the actual name the Panama-based distributor is going with (they prefer the more stately moniker “dram in a can”), but it’s enough to excite U.S. hipsters and piss off Scots.

With the American tendency to view one package as one serving, it may be wishful thinking that each can will be split between three people as the label suggests. And while it probably won’t be a favorite among whisky enthusiasts, it’s bound to be a hit for camping trips, outdoor shows and backyard BBQs.

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